Obramax YouTube Ads: Video Campaigns and Creative Examples

#959 YouTube advertiser by spendRetail EcommerceBrazilVerify on Google Ads Transparency Center

Obramax is a Brazilian cash-and-carry retail chain providing building materials, hardware, tools, and finishing supplies for construction professionals and DIYers. Across 7 markets, its YouTube advertising has generated 216M views on 40+ video ads. These campaigns consistently spotlight wholesale building supplies, new store openings, and practical solutions like pickup services.

Est. total spend
$432K – $2.6M
All-time, estimated range
Ads indexed
47
Total views
216M
Markets
7
Countries the ads ran in

Most-viewed Obramax YouTube ads

Top 20 by views · list updated

See all 47 Obramax ads

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About Obramax

Obramax is a Brazilian cash-and-carry retail chain specializing in building materials, hardware, tools, and finishing products for construction professionals and DIY consumers. Founded in 2015 with its first store opening in 2018, the company operates large physical retail locations, telesales, and an e-commerce platform in Brazil. It is owned by ADEO, the French home improvement group that also operates Leroy Merlin.

Company
BMB Material de Construção S.A.
Category
Building materials retailer
Headquarters
Brazil
Advertises in
7 countries

Obramax YouTube ads — FAQ

Obramax is a Brazilian cash-and-carry retail chain specializing in building materials, hardware, tools, and finishing supplies. Operating physical stores, telesales, and an e-commerce platform, it serves both construction professionals and DIY customers across Brazil.
Obramax's YouTube ads primarily highlight building and renovation supplies, wholesale construction materials, and store inaugurations. They also promote specific hardware items like water tanks and customer services such as easy store pickup.
Obramax primarily uses horizontal video ads, alongside a smaller share of vertical formats. Most of these advertisements are short-form spots running between 15 and 30 seconds.
Obramax advertises on YouTube entirely in Portuguese, targeting construction professionals and consumers in its home market of Brazil.
AdSee has indexed 47 YouTube ads from Obramax, with 216M views in total, shown in 7 countries.
Obramax's YouTube ads in the AdSee library ran most often in Brazil, Portugal, Ecuador, the Dominican Republic and Venezuela. In total they were shown in 7 countries.
AdSee estimates Obramax's YouTube ad spend at $432K – $2.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Obramax.
The most-viewed Obramax ad in the AdSee library is “Obramax — Retira Fácil Service”, with 48.8M views on YouTube.
Obramax's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10900880589297025025?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.