The aerial shot of the large, modern retail store and the prominent text 'INAUGURAÇÃO 15/04 ÀS 9H'.

The ad opens with an aerial shot of a large retail store, Obramax, with a vast parking lot. It then transitions to close-ups of the store's exterior, featuring a large 'M' logo. Inside, the store is shown to be well-stocked with construction materials. Various workers and customers are featured, highlighting the store's offerings and services. The pacing is dynamic, with quick cuts between different scenes and people. The ad concludes with shots of the store's exterior and contact information.