The "NordicTrack BLACK FRIDAY STARTS EARLY" text and the prominent display of fitness equipment.

The ad opens with a man standing between a NordicTrack treadmill and a NordicTrack stationary bike, both featuring large screens. Snowflakes appear to be falling. The text "NordicTrack BLACK FRIDAY STARTS EARLY" is displayed. The ad then shows a close-up of the X24 Treadmill with a person running on it, followed by a close-up of the X24 Bike with a person cycling. The ad highlights a "Limited Time Bundle Offer" and "SAVE $2100". It concludes with a shot of the treadmill and bike together, with the website "NORDICTRACK.COM" displayed prominently.