The "NordicTrack BLACK FRIDAY STARTS EARLY" text and the prominent display of fitness equipment.

The ad opens with a man standing between a NordicTrack treadmill and an exercise bike, both with large screens. The text "NordicTrack BLACK FRIDAY STARTS EARLY" appears. The scene then transitions to a man running on the treadmill, with text "X24 Treadmill Limited Time Bundle Offer". Next, a woman is shown cycling on the bike, with text "X24 Bike Limited Time Bundle Offer". The ad then shows "SAVE $2100 Limited Time Bundle Offer" with the woman on the bike again. Finally, it returns to the treadmill and bike with the text "SHOP AT NORDICTRACK.COM". The pacing is quick, with rapid cuts between the products and promotional text.