The "NordicTrack BLACK FRIDAY SALE" text and the snowy scene with multiple exercise machines.

The ad opens with a man standing in a snowy landscape surrounded by NordicTrack exercise machines: a treadmill, an exercise bike, an elliptical, and a rower. Snowflakes are falling. The scene transitions to show individual machines with people exercising on them, overlaid with text about discounts. The ad ends with a shot of all the machines together and the website address.