A man is offered a cigarette in a social setting.

The ad opens with a close-up of a man looking at a cigarette being offered to him. The scene then transitions to a social gathering around a dinner table. The bottom half of the screen displays product packaging for Nicotinell, along with text and a clock graphic. The man is shown looking contemplative, then reacting to something off-screen. The pacing is moderate, with quick cuts between the social scene and product shots.