A man is being offered a cigarette at a dinner table.

The ad opens with a close-up of a man being offered a cigarette. The scene then widens to show a group of people sitting around a dinner table. One man, who appears to be struggling with a craving, is offered a cigarette by another man. He then discreetly uses a Nicotinell spray. The ad transitions to show the product packaging and a call to action.