A man being offered a cigarette at a dinner table.

The ad opens with a close-up of a man being offered a cigarette, which he takes. The scene then widens to show him at a dinner table with several other people. Another man offers him the cigarette again, and he takes it. The man then uses a Nicotinell spray in his mouth. The ad then transitions to a graphic showing the Nicotinell product and text. The pacing is moderate, with quick cuts between close-ups and wider shots.