NBA YouTube Ads and Top Video Campaigns

#913 YouTube advertiser by spendEntertainment MediaUnited StatesVerify on Google Ads Transparency Center

The National Basketball Association (NBA) is a major North American professional sports league overseeing 30 basketball teams, global broadcasts, and digital media. Its YouTube advertising spans 50+ video ads across 5 markets, generating 54.6M views. Key campaign themes frequently spotlight iconic team moments, prominent franchises like the Los Angeles Lakers, and featured merchandise.

Est. total spend
$109K – $2.7M
All-time, estimated range
Ads indexed
59
Total views
54.6M
Markets
5
Countries the ads ran in

Most-viewed NBA YouTube ads

Top 20 by views · list updated

See all 59 NBA ads

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About NBA

The National Basketball Association (NBA) is a major North American professional basketball league featuring 30 teams across the United States and Canada. Originally founded in 1946 as the Basketball Association of America before merging with the National Basketball League in 1949, the organization oversees professional games, global broadcast distribution, digital media platforms, and licensed merchandise. It is headquartered in New York City and Secaucus, New Jersey, reaching fans in over 200 countries.

Company
NBA Media Ventures, LLC
Category
Professional sports league
Headquarters
United States
Advertises in
5 countries

NBA YouTube ads — FAQ

The National Basketball Association (NBA) is a North American professional basketball league with 30 teams across the United States and Canada. Through NBA Media Ventures, LLC, it promotes professional basketball games, global broadcast distribution, digital media platforms, and licensed merchandise.
NBA YouTube ads frequently highlight iconic Los Angeles Lakers moments, tributes, and collaborations, including features involving Jeff Hamilton and custom lowrider bicycles.
NBA relies primarily on horizontal video ads, alongside some vertical Shorts-style content. The majority of these spots are short, running up to 15 seconds in length.
NBA primarily advertises in English on YouTube, followed by Spanish and Portuguese campaigns.
AdSee has indexed 59 YouTube ads from NBA, with 54.6M views in total, shown in 5 countries.
NBA's YouTube ads in the AdSee library ran most often in Mexico, Spain, Brazil, the United States and Germany.
AdSee estimates NBA's YouTube ad spend at $109K – $2.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by NBA.
The most-viewed NBA ad in the AdSee library is “Lowrider Bicycle Ad”, with 8.5M views on YouTube.
NBA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14467588832540753921?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.