A man in distinctive sunglasses sitting at a desk, talking on the phone.

The ad opens with a man in a leather jacket and sunglasses sitting at a desk, looking at a computer. He then picks up a phone and speaks. The scene shifts to a close-up of his face, then back to him at the desk, looking at designs on his laptop and a printout. The video then shows close-ups of hands sewing and cutting fabric, forming letters. The final sequence shows the Los Angeles Lakers logo and text on a black background with animated particles.