National Hockey League YouTube ads and top video campaigns

#841 YouTube advertiser by spendEntertainment MediaUnited StatesVerify on Google Ads Transparency Center

The National Hockey League is a premier North American professional ice hockey league featuring 32 member clubs across the United States and Canada. Its YouTube advertising spans 50+ video ads and 61.0M views across 10 markets. The video campaigns spotlight key broadcast schedules, playoff pushes, historic team rivalries, and major marquee matchups.

Est. total spend
$671K – $3.1M
All-time, estimated range
Ads indexed
55
Total views
61.0M
Markets
10
Countries the ads ran in

Most-viewed National Hockey League YouTube ads

Top 20 by views · list updated

NHL — NHL Playoff Push: Toronto Maple Leafs vs. Tampa Bay Lightning & Vegas Golden Knights vs. LA Kings (YouTube video ad)0:30

NHL

NHL Playoff Push: Toronto Maple Leafs vs. Tampa Bay Lightning & Vegas Golden Knights vs. LA Kings

4.6M views
NHL — Rangers vs. Blackhawks: 100 Years of History (YouTube video ad)0:15

NHL

Rangers vs. Blackhawks: 100 Years of History

4M views
NHL — NHL Playoffs: The Playoff Push (YouTube video ad)0:30

NHL

NHL Playoffs: The Playoff Push

3.8M views
NHL — NHL Face-Off 2025 Schedule (YouTube video ad)0:15

NHL

NHL Face-Off 2025 Schedule

3.6M views
NHL — 2026 Navy Federal Credit Union NHL Stadium Series: Boston Bruins vs. Tampa Bay Lightning (YouTube video ad)0:15

NHL

2026 Navy Federal Credit Union NHL Stadium Series: Boston Bruins vs. Tampa Bay Lightning

3.3M views
NHL — NHL Playoffs: The Playoff Push (YouTube video ad)0:30

NHL

NHL Playoffs: The Playoff Push

3M views
NHL — Hockey Games Schedule (YouTube video ad)0:15

NHL

Hockey Games Schedule

2.7M views
NHL — NHL Games on TNT & HBO Max - Wednesday Matchups (YouTube video ad)0:15

NHL

NHL Games on TNT & HBO Max - Wednesday Matchups

2.6M views
NHL — Stanley Cup Final 2026: Carolina Hurricanes vs. Vegas Golden Knights (YouTube video ad)0:15

NHL

Stanley Cup Final 2026: Carolina Hurricanes vs. Vegas Golden Knights

2.6M views
NHL — Inside Out Classic Hockey Game (YouTube video ad)0:30

NHL

Inside Out Classic Hockey Game

2.6M views
NHL — NHL Playoffs: Chasing Silver - Boston Bruins vs. Washington Capitals (YouTube video ad)0:30

NHL

NHL Playoffs: Chasing Silver - Boston Bruins vs. Washington Capitals

2.3M views
NHL — Bruins vs. Rangers Rivalry - Saturday 1:00 PM ET (YouTube video ad)0:15

NHL

Bruins vs. Rangers Rivalry - Saturday 1:00 PM ET

2.3M views
NHL — Pittsburgh Penguins vs. Detroit Red Wings - Saturday Game Broadcast (YouTube video ad)0:15

NHL

Pittsburgh Penguins vs. Detroit Red Wings - Saturday Game Broadcast

2.3M views
NHL — Stanley Cup Final: Vegas Golden Knights vs. Carolina Hurricanes (YouTube video ad)0:15

NHL

Stanley Cup Final: Vegas Golden Knights vs. Carolina Hurricanes

2.1M views
NHL — Saturday is All About Hockey (YouTube video ad)0:15

NHL

Saturday is All About Hockey

2.1M views
Philadelphia Flyers — Xfinity Live Arena - Hockey Tickets On Sale Now (YouTube video ad)0:30

Philadelphia Flyers

Xfinity Live Arena - Hockey Tickets On Sale Now

1.7M views
NHL — NHL Playoffs: Chasing Silver (YouTube video ad)0:15

NHL

NHL Playoffs: Chasing Silver

1.6M views
NHL — Stanley Cup Playoffs Game 7: Canadiens vs. Sabres (YouTube video ad)0:15

NHL

Stanley Cup Playoffs Game 7: Canadiens vs. Sabres

1.5M views
NHL — Stanley Cup Playoffs: Buffalo Sabres vs. Montreal Canadiens - Game 6 (YouTube video ad)0:30

NHL

Stanley Cup Playoffs: Buffalo Sabres vs. Montreal Canadiens - Game 6

1.4M views
NHL — Stanley Cup Final: Vegas Golden Knights vs. Carolina Hurricanes (YouTube video ad)0:30

NHL

Stanley Cup Final: Vegas Golden Knights vs. Carolina Hurricanes

1.3M views

See all 55 National Hockey League ads

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About National Hockey League

The National Hockey League (NHL) is a premier professional ice hockey league in North America, currently comprising 32 member clubs across the United States and Canada. Founded in 1917 in Montreal, the league produces live game broadcasts, media content, ticket sales, and officially licensed apparel and merchandise. Headquartered in New York City, it is widely considered the top professional ice hockey league in the world.

Company
National Hockey League
Category
Professional sports league
Headquarters
United States
Advertises in
10 countries

National Hockey League YouTube ads — FAQ

The National Hockey League (NHL) is a professional ice hockey league in North America with 32 member clubs across the United States and Canada. Headquartered in New York City, it produces live game broadcasts, media content, ticket sales, and officially licensed apparel and merchandise.
National Hockey League YouTube ads primarily highlight game schedules, upcoming team matchups, and major events like the NHL Playoffs, the Stanley Cup Final, and the Stadium Series. Many spots also promote live broadcasts on platforms like TNT and HBO Max.
The National Hockey League relies mostly on horizontal video ads, with a small portion formatted as vertical videos. The spots are typically short, divided between quick videos of up to 15 seconds and standard 16- to 30-second clips.
The National Hockey League advertises on YouTube primarily in English, with a smaller selection of ads presented in French.
AdSee has indexed 55 YouTube ads from National Hockey League, with 61.0M views in total, shown in 10 countries.
National Hockey League's YouTube ads in the AdSee library ran most often in the United States, Canada, Myanmar, Bangladesh and China. In total they were shown in 10 countries.
AdSee estimates National Hockey League's YouTube ad spend at $671K – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by National Hockey League.
The most-viewed National Hockey League ad in the AdSee library is “NHL Playoff Push: Toronto Maple Leafs vs. Tampa Bay Lightning & Vegas Golden Knights vs. LA Kings”, with 4.7M views on YouTube.
National Hockey League's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15930551708279635969?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.