A close-up of Ludacris driving a classic car.

The ad opens with a close-up of a man, Ludacris, driving a vintage white convertible. The camera then focuses on his gold Movado watch on his wrist. Aerial shots show the car driving through a scenic area. The man is shown again, looking thoughtful, and then exiting the car. The ad emphasizes the watch with close-ups and highlights its design and brand.