The close-up of the man's face with the prominent 'MOVADO' text.

The ad opens with a close-up of a man's face, with the word 'MOVADO' superimposed. He is looking down at a chessboard. The scene transitions to show him playing chess, then a close-up of his Movado watch. He is then shown in a modern room, contemplating the chessboard, and then spinning a basketball on his finger. The ad concludes with the Movado logo and tagline.