The close-up shot of the chocolate-covered biscuit being assembled.

The ad opens with a close-up of a hand placing a chocolate-covered biscuit onto another biscuit. The chocolate has an embossed figure. The next shot is a top-down view of a bitten biscuit with the chocolate topping. Then, a young man with curly hair takes a bite of a biscuit. The final scene shows two boxes of LU biscuits, one milk chocolate and one white chocolate, on a wooden table, with an apple and a glass of water nearby. The ad ends with a montage of various LU biscuits and the tagline.