The dramatic explosion of chocolate and ingredients at the beginning.

The ad opens with a close-up of a broken piece of Côte d'Or chocolate, with various ingredients like caramel, almonds, and hazelnuts exploding outwards. The camera then transitions to show individual ingredients like caramel pieces, hazelnuts, and crispy rice. Finally, it shows two packages of Côte d'Or chocolate bars, one dark and one milk, with their respective flavors listed. The pacing is dynamic and visually appealing, highlighting the textures and ingredients of the chocolate.