Young men in football jerseys in a locker room.

The ad opens in a locker room with two young men in Belgian football jerseys. One is holding a sports bag, and the other places a hand on his shoulder. Several Belgian football jerseys hang on the wall behind them. The scene then shifts to a close-up of a hand pulling a box of Côte d'Or Biscoff cookies from the sports bag. The box is then shown being held up by one of the players, who looks excited. The scene then shows the two players and a third player interacting with the cookie box. The ad ends with a split screen showing two different flavors of Côte d'Or Biscoff cookies, with text overlays.