Migros YouTube Ads: Video Campaigns and Creative

#2658 YouTube advertiser by spendRetail EcommerceSwitzerlandVerify on Google Ads Transparency Center

Migros is Switzerland's largest retail enterprise and supermarket chain, offering groceries, household goods, fresh food, and financial services. Its YouTube video advertising spans 5 markets with 70+ ads and 18.6M views. Key campaigns feature retail promotions alongside household products such as Persil laundry detergents and services like Migros Mobile.

Est. total spend
$148K – $649K
All-time, estimated range
Ads indexed
77
Total views
18.6M
Markets
5
Countries the ads ran in

Most-viewed Migros YouTube ads

Top 20 by views · list updated

See all 77 Migros ads

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About Migros

Migros is Switzerland's largest retail enterprise and supermarket chain, offering groceries, household goods, fresh food, and financial services. Founded in 1925 by Gottlieb Duttweiler, the company operates as a cooperative federation structured under the Federation of Migros Cooperatives. It serves consumers across Switzerland through physical supermarkets, specialty stores, and online retail channels.

Company
Migros-Genossenschafts-Bund
Category
Supermarket and retail chain
Headquarters
Switzerland
Advertises in
5 countries

Migros YouTube ads — FAQ

Migros is a Swiss retail enterprise and supermarket chain that sells groceries, fresh food, household products, and financial services. Headquartered in Switzerland, the cooperative operates physical retail stores, specialty shops, and online shopping channels.
Migros's YouTube video ads prominently feature household cleaning products, especially Persil laundry detergents highlighting stain removal and deep cleaning benefits. The retailer also promotes telecommunications services such as Migros Mobile mobile subscriptions.
Migros primarily relies on horizontal video ads, alongside a smaller portion of vertical formats. The vast majority of these video advertisements are short spots running up to 15 seconds.
Migros runs YouTube video ads primarily in French and German, followed by Italian, reflecting the national languages of Switzerland.
AdSee has indexed 77 YouTube ads from Migros, with 18.6M views in total, shown in 5 countries.
Migros's YouTube ads in the AdSee library ran most often in Switzerland, Germany, Liechtenstein, Austria and France.
AdSee estimates Migros's YouTube ad spend at $148K – $649K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Migros.
The most-viewed Migros ad in the AdSee library is “Persil 4in1 Discs — Tiefenrein & Hygienisch”, with 2.9M views on YouTube.
Migros's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00779245056203685889?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.