The bright orange phone against the clear blue sky and the initial "«Heieiei»" text.

The ad opens with a bright blue sky and the text "«Heieiei»" appearing on screen. A person's hands hold up an orange smartphone. The text changes to "Handy-Abo". Then "Abo Swiss Start" appears, followed by the price "13.95 /Mt.". The Migros Mobile logo appears. Finally, the text "Jetzt zu Migros Mobile wechseln." appears with an orange circle in the corner stating "5G im Swisscom Netz". The pacing is quick and modern.