OpticsPlanet YouTube ads and video campaigns

#2648 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

OpticsPlanet is an online retailer offering sport optics, tactical gear, firearms accessories, and outdoor apparel. Across 20+ ads with 13.1M views in the United States, its YouTube advertising centers on promotional sales and brand spotlights for precision equipment, optics, and lighting.

Est. total spend
$261K – $653K
All-time, estimated range
Ads indexed
26
Total views
13.1M
Markets
1
Countries the ads ran in

Most-viewed OpticsPlanet YouTube ads

Top 20 by views · list updated

See all 26 OpticsPlanet ads

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About OpticsPlanet

OpticsPlanet is an online retailer specializing in sport optics, tactical gear, firearms accessories, hunting equipment, and outdoor apparel. Founded in 2000 and headquartered in Northbrook, Illinois, the company sells directly to outdoor enthusiasts, law enforcement, and military personnel primarily in the United States. Operating under parent company Ecentria, OpticsPlanet offers over 700,000 products from thousands of brands.

Company
OpticsPlanet, Inc.
Category
Sports optics and tactical e-commerce
Headquarters
United States
Advertises in
1 country

OpticsPlanet YouTube ads — FAQ

OpticsPlanet is a US-based online retailer specializing in sport optics, tactical gear, firearm accessories, hunting equipment, and outdoor apparel. Operating under parent company Ecentria, it offers products for outdoor enthusiasts, law enforcement, and military personnel.
OpticsPlanet's YouTube ads highlight tactical equipment, precision gear, lighting solutions, and specialized optics. Many campaigns feature specific brands available through the retailer, such as Daniel Defense, Holosun, ATN, SureFire, and Magpul Industries, alongside promotional sales.
OpticsPlanet primarily uses horizontal video ads, with a smaller portion produced in vertical formats. Most of these video spots run between 16 and 30 seconds, alongside shorter ads lasting up to 15 seconds.
OpticsPlanet advertises exclusively in English on YouTube, catering to audiences in the United States and outdoor or tactical gear consumers.
AdSee has indexed 26 YouTube ads from OpticsPlanet, with 13.1M views in total, shown in 1 country.
OpticsPlanet's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates OpticsPlanet's YouTube ad spend at $261K – $653K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by OpticsPlanet.
The most-viewed OpticsPlanet ad in the AdSee library is “Pelto Sale - 30% Off at Optics Planet”, with 3.4M views on YouTube.
OpticsPlanet's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02316826580619362305?region=anywhere
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SkechersRetail EcommerceES
$253K – $657K23 ads · 50.5M2350.5MView ads
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GJEMAXRetail EcommerceDE
$267K – $656K14 ads · 24.3M1424.3MView ads
2642
Druni PortugalRetail EcommercePT
$273K – $655K54 ads · 54.6M5454.6MView ads
2644
DamianiRetail EcommerceIT
$39.3K – $655K17 ads · 13.1M1713.1MView ads
2655
FAVIRetail EcommerceSK
$260K – $649K15 ads · 26.0M1526.0MView ads
2657
ShopnexaRetail Ecommerce—
$51.9K – $649K74 ads · 26.0M7426.0MView ads
2658
MigrosRetail EcommerceCH
$148K – $649K77 ads · 18.6M7718.6MView ads
2660
Katie LoxtonRetail EcommerceGB
$142K – $649K19 ads · 20.3M1920.3MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.