The initial close-up of the product packaging and the "NYHET!" text.

The ad opens with a close-up of two packs of Mynton Zip Mint gum against a frosty blue background with ice crackle effects. Two pieces of gum are shown in front of the packs. The text "NYHET!" appears in a blue hexagon. The scene then transitions to a person running through a misty, icy environment, followed by a shot of two figures in silhouette with one appearing to have a wolf-like head. The ad concludes with a close-up of three people looking surprised and delighted as one holds a piece of Mynton gum.