The initial wide shot of people walking down a street with a prominent brand logo, followed by a close-up of a mint and an unexpected eruption of icy mist.

The ad opens with a wide shot of three people walking down a city street, with the brand name 'Mynthon' overlaid. The camera then zooms in on the three individuals, focusing on a man holding a small, hexagonal mint. The mint is shown up close, with its packaging. The man then pops the mint into his mouth, and a gust of icy blue mist erupts from him, engulfing him and the surrounding area. This is followed by a series of dynamic shots: an aerial view of the mist spreading over a city street, a person running through the mist, two people in a boat on a lake with a misty backdrop, and a close-up of a woman's face in the mist. The ad concludes with a product shot of Mynthon Zip Mint packaging and loose mints on an icy blue background, with text announcing 'NYHET!' and 'MYNTHON ZIP MINT INSTANTLY FRESH'. The final scene shows the three people again, with the man who took the mint now covered in a light dusting of white, resembling frost or snow, and the man next to him also has white on his beard and face.