The opening logo and the immediate shift to a woman interacting with a pet bowl.

The ad opens with a blurry logo for 'madeiramadeira'. A young woman is seen pouring water into a pet bowl. The scene shifts to a man on the phone, looking increasingly surprised and panicked. He is in a living room with a woman in the background. The man is talking on an intercom-like phone. The sofa in the living room is shown to be damaged, with stuffing coming out. The man then looks shocked at the sofa. He picks up decorative wooden spheres from a sideboard. The scene transitions to a wider shot of the living room, showing the man and woman. A graphic overlay appears with 'Produtos'. The man is shown close-up, looking shocked and speaking into the phone. The text 'Produtos com selo Ofertas Black já garantem o menor preço do ano' appears with 'em até 18x FIXAS NO CARTÃO'. A young woman is shown smiling and looking at her phone. The text 'PREÇOS DE BLACK' appears. Another graphic overlay shows 'Tudo para a casa tá na Black Friday madeiramadeira'. The woman is shown holding a phone, with the app interface visible. Text overlays read 'Tá no APP' and 'ESTOQUE LIMITADO!'. The ad shows a 3D render of a sofa on the phone screen. The text 'Comprar' is visible. The woman is shown again, smiling, with text 'milhões de descontos' and 'até 80% OFF'. The final scene shows three people in the living room, with the woman on the phone. Text overlays read 'Compre pelo app!' and 'Aproveite antes que acabe!'. The ad ends with the 'madeiramadeira Black Friday' logo.