The initial graphic 'Black da Reforma' with a bright orange background.

The ad opens with a graphic for 'Black da Reforma' and 'madeiramadeira'. It then shows a couple at a dining table, seemingly having breakfast. The woman pours coffee, and the man drinks from a mug. The scene shifts to the woman talking, then the man looking concerned. The couple is then shown in a living room with a sofa and coffee table. The man is trying to deal with a leak, using buckets and towels. The woman looks on. The ad transitions to showing the 'madeiramadeira' app on a phone, displaying renovation products. Finally, the couple is shown relaxing on the sofa, watching TV, with the 'Black da Reforma' graphic overlayed.