The initial close-up of a man's surprised face and the subsequent smile of the woman.

The ad opens with a close-up of a man looking surprised, then cuts to a woman smiling. The scene shifts to a phone screen displaying the Madeira Madeira app, showing furniture and a Black Friday promotion. The woman uses the app to view a sofa in augmented reality. The ad then shows a living room scene with a couple and an older woman, followed by a shot of the app interface again. The final scene shows the couple and the older woman on the sofa, with the Black Friday promotion text overlaid.