The title card 'The Brutal Pick-up: A dog poo horror story' combined with a close-up of dog feces.

The ad opens with a title card for 'The Brutal Pick-up: A dog poo horror story'. It then shows close-ups of a dog's eye and a pile of dog feces on a carpet. The scene shifts to a woman kneeling on a sidewalk, cleaning up dog poop next to her dog, while a runner passes by. The woman looks distressed. The ad then shows the woman in a kitchen, filling a dog bowl with kibble from a box. Finally, a dog eats from the bowl, and text appears on screen. The ad ends with the brand logo and website.