Close-up of a branded biscuit box.

The ad opens with a close-up of a box of LU Pim's Orange biscuits. The scene then transitions to a cozy living room setting where a couple is relaxing on a sofa, watching TV and eating biscuits. A cat sits on the back of the sofa. The ad then shows a hand holding a smartphone displaying a personalized musical card animation. Confetti falls around the phone and a box of Pim's biscuits. The final shot shows the phone with the animation and the text "Créez votre carte musicale" and "Joyeux 2 mois de « allez, encore un épisode » !".