Close-up of skin with water droplets and the text 'VERY DRY SKIN'.

The ad opens with a close-up of skin with water droplets, then transitions to a hand scratching an itchy area. A woman in a lab coat speaks, followed by a shot of the La Roche-Posay Lipikar Baume AP+M product. Abstract visuals of 'Kainotomia Neurobioma' appear. The ad then shows different people's skin and faces, including a baby holding the product, a young man, and an adult woman. The pacing is quick, interspersing close-ups of skin texture with product shots and diverse individuals.