The initial close-up of the product packaging and the text 'NEA EΠIΘEMATA' (New Patches).

The ad opens with a close-up of the La Roche-Posay Effaclar Duo+M Patch packaging. It transitions to abstract visuals of clear patches and then to close-ups of diverse individuals' faces, showcasing their skin. The pacing is quick, interspersing product shots with human faces. Towards the end, it shows the product packaging and a tube of Effaclar Duo+M cream alongside text highlighting its market position.