The initial product shot of La Roche-Posay Cicaplast Baume B5+.

The ad opens with a product shot of La Roche-Posay Cicaplast Baume B5+ against a blue background. The product is then shown being held by a gloved hand. The ad transitions to show various skin concerns and people experiencing them: a child on a skateboard with scraped knees, hands with minor burns, a baby with diaper rash, and a person with acne marks. Each concern is followed by the product being applied or the text indicating it heals. The ad concludes with the product shot again and the brand's 50th-anniversary logo.