The initial shot of the sleek L'Oréal mascara tube with embossed branding.

The ad opens with a close-up of a silver mascara tube, the L'Oréal Paris logo and 'EXTENSIONIST NIEUWE MASCARA' text appear. The mascara wand is then shown being pulled out, revealing a comb-like brush with over 300 bristles. The text 'KAM-BORSTELTJE MET 300+ BORSTELHAREN' appears. Next, a close-up of fibers being applied to lashes is shown with the text 'VERLENGANDE VEZELS'. A woman's eye is then shown as mascara is applied, with text 'VOOR VERLENGDE WIMPERS VOLUME & KRUL'. The ad concludes with two models, one in a black dress and the other in a black suit, standing near the Eiffel Tower, with the L'Oréal Paris logo.