The initial close-up of the L'Oréal hair dye box with the model's face.

The ad opens with a close-up of a L'Oréal hair dye box featuring a model with brown hair. The box is then shown in a slightly wider shot, with the L'Oréal Paris logo and product name 'EXCELLENCE CREME' prominently displayed. The scene transitions to abstract, flowing strands of hair with a golden liquid dripping down, emphasizing the product's formula. This is followed by a shot of someone applying hair dye with gloves, and then a woman touching her hair, showing the result. The final shot is a close-up of the woman's hair and face, looking confident.