The L'Oréal logo and the striking visual of the Eiffel Tower.

The ad opens with the L'Oréal logo against a black background with a sliver of the Eiffel Tower visible. It transitions to a close-up of a silver mascara tube labeled 'EXTENSIONIST' with the L'Oréal Paris logo. The ad then focuses on a woman's eye as mascara is applied, showing the brush lengthening her lashes. Text overlays highlight the lash-lengthening effect. The final shots show the dramatic results on the lashes.