The text "ADIEU CHEVEUX GRIS" (Goodbye grey hair) appears prominently.

The ad opens with a woman looking in the mirror and touching her hair. Text appears: "ADIEU CHEVEUX GRIS". The scene transitions to a product shot of Schwarzkopf Creme Supreme hair dye box, with a woman in the background. The text "NOUVEAU" appears. The woman holds up the product. A split screen shows a "BEFORE" and "AFTER" of the woman's hair. The final scene shows three women posing and blowing kisses. The ad ends with product shots of different shades of Schwarzkopf Creme Supreme.