The man's surprised expression and the text "Salut, mec tout nu" (Hello, naked guy) immediately grab attention.

The video opens with a close-up of a man's face, looking surprised. Text appears on screen. The camera then zooms in on his eyes and mouth. It then shows a split screen of his face, with his hands clasped in front of him. The next scene shows a hand demonstrating how to sharpen a razor on a brown surface. Text appears on screen. The final scenes show a close-up of a Gillette Labs Body razor and then a demonstration of it being used on a textured surface, followed by the man speaking directly to the camera and touching his shoulder.