The initial close-up of dry, flaky skin is visually striking and relatable to many.

The ad opens with a close-up of dry, flaky skin on an arm. Text appears asking "Droge, ruwe huid?" (Dry, rough skin?). The scene transitions to a blurred shot of a Mixa product with the words "Urea" and "Cica Repair" appearing. Next, a close-up shows a pipette dispensing liquid with bubbles, and the text "10% urea" is displayed. The final scene is a close-up of a smiling woman with healthy-looking skin, with the Mixa logo and tagline appearing.