The "JOHN LEWIS" text overlayed on the man with long hair and a textured jacket.

The ad opens with a man with long hair and a beard wearing a textured jacket. Text overlays "JOHN LEWIS". The scene transitions to a close-up of the jacket, with text "Heritage Textures" appearing. Another man, with dark skin, wearing a dark jacket over a collared shirt and a striped sweater, is shown. Text overlays "AUBIN BARBOUR FORET POLO by Ralph Lauren". The first man reappears, and the brand logos are shown again. The ad concludes with the first man in a checkered coat, with "JOHN LEWIS" and "NEVER KNOWINGLY UNDERSOLD" text, followed by a "SHOP NOW" button.