The initial shot of a woman walking down a stylized hotel corridor with the prominent John Lewis logo.

The ad opens with a woman walking down a hotel corridor with the John Lewis logo superimposed. It transitions to a woman in a dark dress at a formal dinner table, with 'AFTER DARK' text. Then, two women are seen conversing at the dinner table. Another scene shows a woman's foot in a high heel stepping onto a table. The next scene features a woman standing on a table under a chandelier, with 'MALINA' text. This is followed by a dark screen with 'MALINA MINT VELVET' text. The ad then shifts to a disco-like setting with shimmering lights and people dancing, featuring 'Queens of archive' text. The final scenes show the John Lewis logo with the tagline 'NEVER KNOWINGLY UNDERSOLD' and information about fashion brands and price matching, ending with a 'SHOP NOW' call to action.