IPSY YouTube Ads and Creative Campaigns

#2522 YouTube advertiser by spendDTCUnited States

IPSY is a monthly beauty subscription service delivering personalized makeup and skincare products. Across 13 video ads with 14.0M views in the US, its YouTube advertising highlights Glam Bag unboxings, customer reviews, product sales, and the I Play Beauty campaign.

Est. total spend
$281K – $702K
All-time, estimated range
Ads indexed
13
Total views
14.0M
Markets
1
Countries the ads ran in

Most-viewed IPSY YouTube ads

Top 13 by views · list updated

IPSY — Ipsy Subscription Box Review (YouTube video ad)0:35

IPSY

Ipsy Subscription Box Review

10.7M views
IPSY — I Play Beauty (YouTube video ad)0:30

IPSY

I Play Beauty

1M views
IPSY — Ipsy Glam Bag Unboxing - Personalized Beauty for $14 (YouTube video ad)0:46

IPSY

Ipsy Glam Bag Unboxing - Personalized Beauty for $14

594K views
IPSY — Makeup Favorites: IL MAKIAGE, Benefit, Fenty Beauty (YouTube video ad)0:39

IPSY

Makeup Favorites: IL MAKIAGE, Benefit, Fenty Beauty

511.7K views
IPSY — Ipsy Summer Sale: Get Handpicked Makeup for $9/Month (YouTube video ad)0:17

IPSY

Ipsy Summer Sale: Get Handpicked Makeup for $9/Month

336.2K views
IPSY — IPSY Beauty Subscription Box Review (YouTube video ad)0:31

IPSY

IPSY Beauty Subscription Box Review

279.2K views
IPSY — Ipsy — I Play Beauty (YouTube video ad)1:00

IPSY

Ipsy — I Play Beauty

108.8K views
IPSY — Ipsy — I Play Beauty (YouTube video ad)0:30

IPSY

Ipsy — I Play Beauty

90.5K views
IPSY — I Play Beauty - IPSY (YouTube video ad)1:00

IPSY

I Play Beauty - IPSY

78.8K views
IPSY — IPSY — I Play Beauty (YouTube video ad)1:23

IPSY

IPSY — I Play Beauty

74.9K views
IPSY — IPSY Glam Bag — Get $10 Off Your First Month (YouTube video ad)0:32

IPSY

IPSY Glam Bag — Get $10 Off Your First Month

57.8K views
IPSY — Get Personalized Beauty Products Monthly with IPSY for $14 (YouTube video ad)0:31

IPSY

Get Personalized Beauty Products Monthly with IPSY for $14

48.4K views
IPSY — IPSY Glam Bag Deal: $4 First Bag & $10 Off (YouTube video ad)0:33

IPSY

IPSY Glam Bag Deal: $4 First Bag & $10 Off

30.4K views

About IPSY

IPSY is a monthly beauty subscription service that delivers personalized makeup, skincare, and cosmetics samples and full-sized products directly to consumers. Founded in 2011 by YouTube creator Michelle Phan along with Marcelo Camberos and Jennifer Goldfarb, the company leverages a beauty quiz and machine learning to customize monthly shipments. Primarily serving customers in the United States and Canada, IPSY operates as part of Beauty For All Industries (BFA).

Company
Personalized Beauty Discovery, Inc.
Category
Beauty subscription service
Headquarters
United States
Advertises in
1 country

IPSY YouTube ads — FAQ

IPSY is a direct-to-consumer beauty subscription service founded in the United States. Operates under Personalized Beauty Discovery, Inc., the company advertises monthly subscription deliveries featuring personalized makeup, skincare, and cosmetics samples alongside full-sized items.
IPSY's YouTube ads frequently showcase subscription box reviews, Glam Bag unboxings, and brand campaigns like "I Play Beauty." Many ads highlight specific makeup items, summer sales, and customized beauty products.
IPSY primarily utilizes vertical, mobile-friendly video formats for its YouTube ads, with a smaller portion running in horizontal layouts. Most of the video spots are between 31 and 60 seconds long.
IPSY advertises exclusively in English on YouTube, reaching audiences seeking beauty and cosmetic subscription boxes.
AdSee has indexed 13 YouTube ads from IPSY, with 14.0M views in total, shown in 1 country.
IPSY's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates IPSY's YouTube ad spend at $281K – $702K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by IPSY.
The most-viewed IPSY ad in the AdSee library is “Ipsy Subscription Box Review”, with 10.8M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.