Wavy YouTube ads: Video campaigns and creative examples

#2536 YouTube advertiser by spendDTCUnited KingdomVerify on Google Ads Transparency Center

Wavy is a UK-based direct-to-consumer hair care brand focused on styling products for wavy and curly hair, such as its Everyday Curl Crème. With 14 video ads generating 13.9M views across 8 markets, its YouTube advertising centers on hair care routines, product demonstrations, and street interview formats.

Est. total spend
$97.5K – $696K
All-time, estimated range
Ads indexed
14
Total views
13.9M
Markets
8
Countries the ads ran in

Most-viewed Wavy YouTube ads

Top 14 by views · list updated

Wavy — Wavy Everyday Curl Cream — Transform Your Hair (YouTube video ad)0:59

Wavy

Wavy Everyday Curl Cream — Transform Your Hair

5.4M views
Wavy — Wavy Everyday Curl Cream — Achieve Defined Curls (YouTube video ad)0:24

Wavy

Wavy Everyday Curl Cream — Achieve Defined Curls

3.7M views
Wavy — Wavy Hair Routine: Co-Wash and Curl Cream (YouTube video ad)0:57

Wavy

Wavy Hair Routine: Co-Wash and Curl Cream

964K views
Wavy — Wavvy — This is Not the Right Way to Nourish Your Hair (YouTube video ad)0:33

Wavy

Wavvy — This is Not the Right Way to Nourish Your Hair

900.2K views
Wavy — Wavy Everyday Curl Crème — Defined Curls (YouTube video ad)0:20

Wavy

Wavy Everyday Curl Crème — Defined Curls

885.9K views
Wavy — Birthday Gift Surprise (YouTube video ad)1:00

Wavy

Birthday Gift Surprise

771.4K views
Wavy — Surgeons Lean In (YouTube video ad)0:53

Wavy

Surgeons Lean In

686.5K views
Wavy — Wavy — Street Interview Game (YouTube video ad)0:42

Wavy

Wavy — Street Interview Game

387.7K views
Wavy — wavy — Beware of the Stare (YouTube video ad)0:53

Wavy

wavy — Beware of the Stare

363.2K views
Wavy — Wavy — Everyday Curl Crème (YouTube video ad)1:21

Wavy

Wavy — Everyday Curl Crème

178.2K views
Wavy — Wavy Curl Creme - Before and After Transformation (YouTube video ad)0:11

Wavy

Wavy Curl Creme - Before and After Transformation

128.1K views
Wavy — Wavy Everyday Curl Crème — Curl Defining Product (YouTube video ad)0:43

Wavy

Wavy Everyday Curl Crème — Curl Defining Product

84.6K views
Wavy — Wavy Everyday Curl Cream Launch in USA (YouTube video ad)0:11

Wavy

Wavy Everyday Curl Cream Launch in USA

65.5K views
Wavy — Wavy Co-Wash — Curly Hair Care Routine (YouTube video ad)0:41

Wavy

Wavy Co-Wash — Curly Hair Care Routine

59.9K views

About Wavy

Wavy is a UK-based direct-to-consumer hair care brand founded by Eyal Booker and Ariel Booker. The company specializes in styling products designed for wavy and curly hair, featuring its flagship Everyday Curl Crème. Operating through its online store, Wavy serves customers in the United Kingdom and internationally.

Company
Wavy Group Limited
Category
Men's haircare products
Headquarters
United Kingdom
Advertises in
8 countries

Wavy YouTube ads — FAQ

Wavy is a UK-based direct-to-consumer men's hair care brand founded by Eyal Booker and Ariel Booker. Operating as Wavy Group Limited, the company sells styling products tailored for wavy and curly hair, including its flagship Everyday Curl Crème.
Wavy's YouTube ads highlight hair care routines and styling results, with a strong focus on its Everyday Curl Crème and co-wash products. Several ads also feature lifestyle content, street interviews, and gift themes.
Wavy relies primarily on vertical, Shorts-style video ads rather than horizontal formats. Most of these video spots run between 30 and 60 seconds in duration.
Wavy advertises exclusively in English, targeting audiences from its home base in the United Kingdom as well as international markets.
AdSee has indexed 14 YouTube ads from Wavy, with 13.9M views in total, shown in 8 countries.
Wavy's YouTube ads in the AdSee library ran most often in the United States, the Netherlands, Germany, Ireland and France. In total they were shown in 8 countries.
AdSee estimates Wavy's YouTube ad spend at $97.5K – $696K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Wavy.
The most-viewed Wavy ad in the AdSee library is “Wavy Everyday Curl Cream — Transform Your Hair”, with 5.4M views on YouTube.
Wavy's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06578433748939833345?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.