A woman entering a convenience store with friends.

The ad opens with a woman entering a convenience store, followed by others. It transitions to various scenes of women applying makeup in different settings: in a grocery store aisle, on a subway, on an airplane, and outdoors. There are close-ups of makeup products and application. The ad features a roller derby team, an older woman, and a woman in a glamorous setting. It concludes with women in a car and a woman applying eyeliner outdoors. The pacing is quick, with many scene changes.