The split screen and the word 'Think' followed by 'Rethink' create immediate visual interest.

The ad opens with a split screen. The left side is a solid blue background with a basketball hoop and a lone basketball player. The right side is a solid lime green background with a basketball hoop and three basketball players. The word 'Think' appears on the blue side. The split screen transitions to a full lime green background with the word 'Rethink' appearing. A goat wearing a basketball jersey is introduced on the green side. The basketball players interact with the goat, and one player shoots a basketball into the hoop. The ad ends with an Invesco logo and NCAA partnership information.