The IESE Business School logo on a vibrant red background.

The video opens with the IESE Business School logo on a red background. It then transitions to a woman speaking directly to the camera, identified as Natalia Bori, Senior Executive of Marketing and Purchases, PDD Flexible 2025. She is shown in different settings: walking outside, in a classroom with a professor at the blackboard, and in a virtual classroom setting with multiple participants on screen. The pacing is moderate, interspersing talking head shots with wider shots of the learning environment. The video concludes with a graphic overlay.