The initial question, 'Facing the challenge of pricing in a competitive market?', posed over dynamic financial charts.

The video opens with two people looking at a large screen displaying financial charts and data. Text overlays appear, asking about pricing challenges in a competitive market. The scene then shifts to a boardroom setting where a presenter is addressing a group of people, with the IESE Business School logo and text about data-driven decisions on screen. The video continues to show close-ups of people working with documents and tablets, with text about a 'Data-Driven Pricing program designed for executives'. The final scenes show the presenter again, with an 'APPLY' button and details about the program, including a start date and eligibility for a certificate. The video ends with the IESE Business School logo on a red background.