HexClad YouTube Ads and Commercial Examples

#245 YouTube advertiser by spendDTCUnited States

HexClad designs and sells hybrid stainless steel and nonstick cookware, cutlery, and kitchen accessories. Across 3 markets, its 300+ YouTube ads have generated 238M views. Campaigns frequently highlight product durability, cooking versatility, and reviews from culinary figures like Gordon Ramsay and Nancy Silverton.

Est. total spend
$2.6M – $11.9M
All-time, estimated range
Ads indexed
304
Total views
238M
Markets
3
Countries the ads ran in

Most-viewed HexClad YouTube ads

Top 20 by views · list updated

See all 304 HexClad ads

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About HexClad

HexClad is a direct-to-consumer kitchenware brand that designs and sells hybrid stainless steel and nonstick cookware, cutlery, and kitchen accessories. Founded in 2016 by Daniel Winer and Cole Mecray, the company is headquartered in Los Angeles, California. It serves home cooks and culinary professionals across North America, Europe, Australia, and Asia. The brand is backed by equity partner Chef Gordon Ramsay and Studio Ramsay Global.

Company
HexClad Cookware LLC
Category
Cookware & kitchenware
Headquarters
United States
Advertises in
3 countries

HexClad YouTube ads — FAQ

HexClad advertises hybrid stainless steel and nonstick cookware, cutlery, and kitchen accessories. Based in the United States, the direct-to-consumer brand markets products designed for both home cooks and culinary professionals.
HexClad's YouTube ads highlight the durability, performance, and versatility of its cookware sets. Common themes include reviews and endorsements from chefs like Gordon Ramsay and Nancy Silverton, as well as cooking demonstrations.
HexClad uses an even mix of vertical Shorts-style and horizontal video formats. Most of its video ads run between 30 and 60 seconds, alongside a smaller selection of shorter and longer spots.
HexClad advertises exclusively in English on YouTube for its audiences across its active markets.
AdSee has indexed 304 YouTube ads from HexClad, with 238M views in total, shown in 3 countries.
HexClad's YouTube ads in the AdSee library ran most often in the United States, Canada and Australia.
AdSee estimates HexClad's YouTube ad spend at $2.6M – $11.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by HexClad.
The most-viewed HexClad ad in the AdSee library is “Hexclad Cookware: The Right Tools for Delicious Food”, with 16.4M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.