Dr. Squatch YouTube Ads & Campaign Examples

#283 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Dr. Squatch is an American personal care brand specializing in natural grooming products for men, such as bar soaps and deodorants. Across 5 markets, its YouTube ads have generated 205M views from 200+ video campaigns. Key themes include natural ingredients, scent profiles, and pop-culture soap collections featuring partners like The Simpsons and Harry Potter.

Est. total spend
$1.4M – $10.3M
All-time, estimated range
Ads indexed
204
Total views
205M
Markets
5
Countries the ads ran in

Most-viewed Dr. Squatch YouTube ads

Top 20 by views · list updated

See all 204 Dr. Squatch ads

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About Dr. Squatch

Dr. Squatch is an American personal care brand specializing in natural grooming products for men, including bar soaps, deodorants, hair care, and fragrances. Founded in 2013 by Jack Haldrup, the company built its audience as a direct-to-consumer digital brand before expanding into major retail stores like Walmart and Target. In 2025, consumer goods company Unilever acquired Dr. Squatch in a deal valued at $1.5 billion.

Company
Dr. Squatch, LLC
Category
Men's personal care products
Headquarters
United States
Advertises in
5 countries

Dr. Squatch YouTube ads — FAQ

Dr. Squatch is an American men's personal care brand that offers natural grooming products, including bar soaps, deodorants, hair care, and fragrances.
Dr. Squatch's YouTube ads focus on natural body washes, soaps, and deodorants, highlighting popular scents and limited-edition collaborative collections such as Harry Potter, The Simpsons, and Alien & Predator.
Dr. Squatch relies predominantly on vertical Shorts-style videos, mostly ranging from 15 to 60 seconds in length, alongside occasional horizontal ads.
Dr. Squatch advertises on YouTube entirely in English.
AdSee has indexed 204 YouTube ads from Dr. Squatch, with 205M views in total, shown in 5 countries.
Dr. Squatch's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Ireland, Canada and Australia.
AdSee estimates Dr. Squatch's YouTube ad spend at $1.4M – $10.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Dr. Squatch.
The most-viewed Dr. Squatch ad in the AdSee library is “Dr. Squatch — Natural Body Wash for Men”, with 55.7M views on YouTube.
Dr. Squatch's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10925667841994653697?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.