Helan YouTube Ads & Campaign Examples

#2546 YouTube advertiser by spendInsuranceBelgiumVerify on Google Ads Transparency Center

Helan is a Belgian health insurance fund and wellbeing group providing health, hospitalization, and dental plans, as well as care services. Across 5 markets, its YouTube advertising has generated 25.6M views across 50+ ads, with video campaigns focusing on products like Dentalia Up, Hospitalia coverage, and personal member stories.

Est. total spend
$128K – $692K
All-time, estimated range
Ads indexed
51
Total views
25.6M
Markets
5
Countries the ads ran in

Most-viewed Helan YouTube ads

Top 20 by views · list updated

See all 51 Helan ads

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About Helan

Helan is a Belgian health insurance fund and wellbeing group established in 2022 following the merger of independent health insurance funds OZ and Partena. Operating in Flanders, Belgium, it offers mandatory and supplementary health insurance, hospitalization and dental plans, as well as care services such as home care, maternity care, childcare, and household assistance. The organization serves around one million members.

Company
Helan Onafhankelijk Ziekenfonds Vlaanderen
Category
Health insurance and care services
Headquarters
Belgium
Advertises in
5 countries

Helan YouTube ads — FAQ

Helan is a Belgian health insurance fund and wellbeing group based in Flanders. It provides mandatory and supplementary health insurance, hospitalization and dental plans, along with care services like home care, maternity care, childcare, and household assistance.
Helan's YouTube ads focus primarily on specific insurance coverage, including its Dentalia Up dental insurance and Hospitalia hospital plans. The campaigns also feature personal customer narratives such as Jelle's Story and informational content about hospital insurance benefits.
Helan uses an even split of vertical Shorts-style videos and traditional horizontal formats. Most of its video ads are short spots running up to 30 seconds, with a smaller portion lasting between 31 and 60 seconds.
Helan advertises on YouTube entirely in Dutch, reflecting its primary audience in the Flanders region of Belgium.
AdSee has indexed 51 YouTube ads from Helan, with 25.6M views in total, shown in 5 countries.
Helan's YouTube ads in the AdSee library ran most often in Belgium, Spain, Germany, France and Austria.
AdSee estimates Helan's YouTube ad spend at $128K – $692K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Helan.
The most-viewed Helan ad in the AdSee library is “Dentalia Up - Dental Insurance for Accidents”, with 4.5M views on YouTube.
Helan's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00327216825089654785?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.