Havaianas YouTube Ads and Commercials

#329 YouTube advertiser by spendRetail EcommerceBrazilVerify on Google Ads Transparency Center

Havaianas is a Brazilian footwear brand created in 1962, selling rubber flip-flops, sandals, casual apparel, and accessories. Across 42 markets and 325M views, its YouTube ads showcase Brazilian heritage, local lifestyle themes, and soccer culture through 20+ tracked video campaigns.

Est. total spend
$651K – $8.8M
All-time, estimated range
Ads indexed
29
Total views
325M
Markets
42
Countries the ads ran in

Most-viewed Havaianas YouTube ads

Top 20 by views · list updated

See all 29 Havaianas ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About Havaianas

Havaianas is an iconic Brazilian footwear brand created in 1962 and owned by parent company Alpargatas S.A. The brand manufactures and sells rubber flip-flops, sandals, casual apparel, and accessories. The domain havaianas.com.br operates as the brand's primary direct-to-consumer e-commerce portal and online store for the Brazilian market.

Company
Alpargatas S.A.
Category
Footwear and sandals brand
Headquarters
Brazil
Advertises in
42 countries

Havaianas YouTube ads — FAQ

Havaianas is a Brazilian footwear brand founded in 1962 and owned by Alpargatas S.A. It manufactures and sells rubber flip-flops, sandals, casual apparel, and accessories, operating its direct-to-consumer online store for Brazil via havaianas.com.br.
Havaianas's YouTube ads emphasize Brazilian culture, soccer, and the brand's heritage as an original Brazilian product since 1962. Campaigns also feature product collaborations, casual style combinations, and the Brazilian vibe.
Havaianas primarily runs vertical, Shorts-style video ads alongside some horizontal spots. Most of the brand's video ads are brief, typically lasting 30 seconds or less.
Havaianas advertises exclusively in Portuguese on YouTube, reflecting its origins and focus on the Brazilian market.
AdSee has indexed 29 YouTube ads from Havaianas, with 325M views in total, shown in 42 countries.
Havaianas's YouTube ads in the AdSee library ran most often in Brazil, Pakistan, Ukraine, Egypt and Bolivia. In total they were shown in 42 countries.
AdSee estimates Havaianas's YouTube ad spend at $651K – $8.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Havaianas.
The most-viewed Havaianas ad in the AdSee library is “Havaianas — Original do Brasil desde 1962”, with 39.7M views on YouTube.
Havaianas's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01569266150993297409?region=anywhere
All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
317
TargetRetail EcommerceUS
$554K – $9.2M66 ads · 185M66185MView ads
318
LiverpoolRetail EcommerceMX
$369K – $9.2M91 ads · 184M91184MView ads
325
CdiscountRetail EcommerceFR
$2.6M – $8.9M126 ads · 329M126329MView ads
334
RIMOWARetail Ecommerce—
$347K – $8.7M113 ads · 174M113174MView ads
335
BoseRetail EcommerceGB
$2.3M – $8.7M100 ads · 174M100174MView ads
341
4PatriotsRetail EcommerceUS
$3.4M – $8.6M201 ads · 172M201172MView ads
342
La-Z-BoyRetail EcommerceUS
$860K – $8.6M36 ads · 172M36172MView ads
343
CadburyRetail EcommerceAU
$2.3M – $8.5M39 ads · 213M39213MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.