A man is applying sealant around a kitchen sink.

The video opens with a man using a caulk gun to apply sealant around a kitchen sink. It then cuts to a shot of a different sealant being applied to a countertop. A CGI gorilla appears and interacts with the man, who then shows the gorilla a tube of Gorilla Grab & Seal. The ad then shows split screens of the product being used on wood and in a shower, and then on a countertop and for building a fire pit. The final shots show the man and the gorilla holding the product, with text highlighting its features. The pacing is quick, with rapid cuts between different applications of the product.