A man in a lab coat speaking, quickly followed by a powerful-looking gorilla.

The ad opens with a man in a lab coat speaking, with technical drawings behind him. It quickly cuts to a gorilla interacting with a concrete block, then a gorilla holding an orange object, and finally a gorilla sitting at a desk with a bottle of Gorilla Glue and a nameplate. The pacing is fast, with quick cuts between scenes. The final scene features the gorilla prominently in a workshop-like setting.