A close-up of an intense gorilla's face.

The ad opens with a close-up of a gorilla's face, its eyes intense. It then transitions to a shot of a treehouse with a green door, and a sledgehammer hitting a concrete wall. The text "MÖT VÅR NYA" appears. The gorilla is shown again, this time in front of the treehouse, with the text "TOUGH" appearing. Finally, the gorilla is shown sitting behind a desk, with a bottle of Gorilla Glue and a nameplate that reads "CHIEF TOUGH OFFICER". The text "OFFICER" appears, followed by "FOR THE TOUGHEST JOBS ON PLANET EARTH."